Podcast Episode: Optimizing Sales Strategy – ICPs, Buyer Personas, and Market Segmentation
Optimize your sales strategy with Michelle Seger. Learn about ICP, buyer personas, and market segmentation. Tune in to Extraordinary Pursuits for growth tips.
In The Strategy Gap podcast, Mark Flickinger talks with Jonathan Morgan and Joe Krause of AchieveIt about strategic plan management. Building on the premise that this skill can determine whether an organization thrives or fails, this conversation focuses on:
Mark addresses the "biggest challenge" for scaling organizations: deployment. He discusses the main ways that companies of all sizes can keep from losing track of a great strategy. Success requires setting strategy, ensuring alignment across the whole organization, ranking tasks by urgency and importance, applying discipline to ingrained internal processes, and measuring outcomes.
Find the episode on podcasting platforms and YouTube: