Inked partners with influencers to bring product visions to life, enabling a deeper connection with their audience. Influencers bring the vision, and Inked experts cover the rest: web development, marketing, product development, fulfillment, and customer service. The company monetizes the intrinsic value of social media by combining audience with infrastructure to deliver custom products to their client's followers. Panoramic sold its position in Inked in late 2020.