The company generates revenue from the life sciences industry, which strives to reach medical decision-makers with relevant product information. That business model allows all healthcare professionals to use the Rounds platform for free. Physicians and HCPs join The Rounds to connect with peers and experts across therapeutic areas in a secure environment. Since its launch in 2012, The Rounds has earned a reputation as a Canadian market leader. The company has forged industry relationships with national governing bodies, including the Pharmaceutical Advertising Advisory Board (PAAB) and Innovative Medicines Canada (IMC).