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SVP Marketing and Performance

Matt Klassen

Performance

Matt Klassen is SVP of Marketing Strategy and Performance on the BIP Ventures Performance Engineering team. He is a seasoned go-to-market (GTM) leader with more than two decades of experience aligning marketing, sales, and product strategies to drive growth across SaaS and B2B technology companies. He is passionate about helping companies unlock scale by refining their value propositions, building high-performance teams, and deploying data-driven GTM strategies. Matt works closely with BIP Ventures founders and leadership teams to strengthen demand generation, optimize revenue operations, create clear paths to market expansion.

Before joining BIP Ventures in 2025, Matt held executive roles across high-growth companies, including serving as Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO) at Kobiton. Prior to that, he was CMO at Parasoft, where he increased marketing-sourced revenue fivefold and significantly boosted pipeline efficiency. His leadership track record also includes key roles at Cherwell Software, Ping Identity, PTC (MKS), and Borland Software, with a consistent focus on translating complex technology into compelling go-to-market strategies.

Matt earned a BS in Computer Science from Arizona State University’s School of Engineering.

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Matt's Investments

No investments listed at this time.

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