Rachelle Kuramoto is the Vice President of Content at BIP Capital and BIP Ventures. She is an award-winning content strategist who oversees the health and growth of the BIP brand family, leads multi-channel content, hosts the Extraordinary Pursuits podcast, and actively mentors startup founders.
Before joining BIP Ventures in 2023, Rachelle formed a content-led branding agency called Watchword Brand. She successfully sold to Dragon Army and helped to lead that agency for three years. During her 20+ years as a brand and content strategist, she has advised some of the most respected and innovative companies in the world, including Magic Leap, The Coca-Cola Company, and The Carter Center. Rachelle's entrepreneurial experience includes co-founding a sustainable footwear company, launching the Atlanta chapter of the international nonprofit MOPS, creating a 501c3 that provides nonprofit founders with business training and mentorship, and co-establishing an independent publishing house for executive thought leaders.
Rachelle earned an M.A. and a B.A. in Literature from Wake Forest University. She was a Presidential Scholar for music and published her Master's dissertation under the watchful eye of Dr. Maya Angelou.
Outside work, Rachelle is an active volunteer who is currently serving on the Executive Board for the Grove Park Foundation. She is an active member of the International Women's Foundation. And she advises a number of other entrepreneurial startups in brand and content. She is a mildly-obsessed marathon runner, mom of two lovely young adults and a sweet dog, and the admiring wife of a fellow entrepreneur.
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On the Extraordinary Pursuits podcast, Greg Reffner discusses maintaining product-market fit through agility, customer insights, and evolving growth strategies.
John Frazier from InDinero explains on the Extraordinary Pursuits podcast how outsourcing a CFO can transform your startup's financial strategy.
Explore the 2024 Inc. 5000 list, featuring 11 BIP Ventures portfolio companies that achieved remarkable revenue growth despite challenging conditions.
Optimize your sales strategy with Michelle Seger. Learn about ICP, buyer personas, and market segmentation. Tune in to Extraordinary Pursuits for growth tips.
For startups, capturing media is critically important and incredibly hard. Journalist and editor Maija Ehlinger shares PR strategies and tips for pitching and gaining media coverage.
BIP Ventures VP Paraj Mathur is recognized as a top 25 rising star in venture capital by the Emerging Venture Capitalists Association (EVCA).