Don't Wait To Implement Customer Success: Why It Should Start Now
Customer success for startups begins with ensuring a smooth implementation and onboarding process and continues through regular interaction.
In the context of Venture Capital (VC), a tranche is an investment method where funding is provided to a startup in portions or stages rather than as a single lump sum. Typically, each tranche (portion) of the investment is allocated contingent on the startup meeting certain predefined and agreed upon milestones or objectives.
For example, a VC firm may commit $2 million to a startup in its portfolio. Rather than providing the entire amount upfront, the firm divides the investment into tranches. The VC may allocate a first tranche of $500,000 immediately. They might then release the next tranche of $750,000 once the startup achieves a development milestone (e.g., a product prototype). Further tranches could depend on milestones more aligned with a more mature scale-phase startup, such as hitting a target number of customers or a specific revenue level.
Because the release of funds correlates with business milestones, early-stage founders working with a VC firm that takes a tranche approach are more likely to gain structured, ongoing support. The built-in accountability structure generally positions the startup for staged financing, which tends to improve goal alignment and risk mitigation over the long startup journey.
For investors in a VC fund, the tranche approach also offers many benefits. Most notably, it balances risk appetite with investment goals. Because the VC partner methodically allocates capital in increments based on the achievement of predefined milestones by the portfolio companies, investors benefit from greater levels of risk control, capital preservation, and alignment with the ongoing goals of the VC for its fund and portfolio.
Because it is methodical and controlled, the tranche approach is an effective way for a VC firm to manage risk, reward, and relationships. Startups in the portfolio are incentivized and supported as they work to set and meet performance objectives. With capital contingent on outcomes against agreed-upon objectives, the VC and startup team are likely to have a regular collaborative cadence and productive working partnership. Rather than a hands-off approach, this is a high integrity, high accountability, and high candor VC-founder relationship.
Beyond raising the chances of better outcomes for the startup, the tranche approach improves alignment with investors as well. There is ongoing visibility into how the portfolio company is using their capital to gain traction and scale toward target outcomes. In addition, the efforts that go into the tranche approach help to manage risk in a variety of ways.
Put simply, the tranche approach is a structured and controlled method for VC investment that balances the potential for returns with prudent risk management.
Whether you are a founder or an investor considering a partnership with a VC firm, it’s useful to understand if they engage the tranche approach and, if so, how. A few specific questions can help to gather that information. For founders and startup teams, in particular, asking a possible VC partner about the following considerations and resources can reveal a lot about how the working partnership will unfold over time.
A VC's tranche approach conveys a lot about how they conduct their business. First and foremost, it indicates their approach to risk management. Specifically, a VC with a tranche-based investment philosophy is likely to be more conservative, selective, and intent on working to prevent any losses.
It also conveys that the VC firm is a committed, hands-on partner to investors and startups for the long term. For example, the BIP Ventures Performance Engineering group works closely with each portfolio company investment team to stay at the shoulder of our startups through their full scaling journey. They offer resources and guidance to help the portfolio company move through milestone achievements necessary for funding and toward an optimal outcome. It's an active results- and partner-oriented mindset.
For the investor, evidence of a high-support, high-accountability approach to portfolio management is a good indicator that the VC is unwilling to 'take a loss' with its portfolio companies.
Ultimately, the tranche approach is a prudent, disciplined, strategic use of capital resources that balances the need for risk management with the potential for high returns. It demands adaptability, alignment, and active partnership with the portfolio company team. And because the approach is so hands on, it indicates that the VC you’re considering as your investment partner is selective, rigorous, deeply engaged, and genuinely caring.
As BIP Ventures has seen, integrating the tranche approach to funding is an effective way to seek a win-win for founders and investors. It is a way we show mutual appreciation for our partners. And it is one of the ways we show our commitment to building business and wealth together.