The 3 Essential "Ps" of Branding for Startups: Positioning, Purpose, and Personality
Discover the 3 essential "Ps" of branding for startups: Positioning, Purpose, and Personality—key pillars for building a strong, complete brand identity.
The secret to long-lasting success for companies in any economic climate is a strong leader and the team behind them. Building a winning team through effective interviews is one of the best secrets of thriving businesses. Unfortunately, many startups struggle to grow due to inadequate hiring practices and not mastering the art of conducting interviews to recruit the right talent. That is where Renata Mathison comes in.
In this episode, talent expert Renata Mathison joins BIP Ventures' talent specialist, Jacki Hertenstein, to discuss the critical ingredients for successful interviews. Renata explains how to define an ideal candidate profile, assemble a panel with specific questioning roles, leverage a structured interview guide, and prioritize assessing the candidate's experience.
Renata Mathison serves as the Managing Director and Co-Founder of aquesst, a specialized Information Technology search firm. aquesst excels in sourcing talent for various organizations, including small businesses, mid-sized enterprises, and Fortune 500 companies, offering flexible hiring options such as contract, contract-to-hire, direct hire, and project-based placements. Renata brings a wealth of IT recruitment experience, demonstrating a consistent ability to identify individuals who not only possess the required technical expertise but also align seamlessly with the culture of their prospective organizations.